2025-26 Agriculture Respiratory Campaign
Posted on 09/10/2025
2025-26 Agriculture Respiratory Campaign2025-26 Agriculture Respiratory Campaign

In the fall of 2024, the Benton-Franklin Health District (BFHD) Immunization Program received crucial funding through the State Department of Health. This funding was dedicated to supporting targeted education and raising awareness about the importance of flu vaccinations during the respiratory illness season within the agriculture communities. With the funding, extended through the end of June 2025, the BFHD team was able to broaden its reach and take a more innovative approach to community engagement.

Juan Gutierrez, Clinic Manager at Benton Franklin Health District, “Agricultural workers are active throughout our seasons. The fall brings with it harvest and a flurry of respiratory illness. Due to the likelihood of transmission in group settings, individuals working in these communities may be disproportionately impacted by fall respiratory diseases. Combined with the relative scarcity of linguistically appropriate preventative health education, we sought to utilize the awarded funds to reach out to the agricultural community and provide resources and health promotion”.

One of the standout efforts this year is a new social media campaign specifically designed to reach one of the most essential, yet often underserved, groups in our region— agricultural workers. To ensure the message resonates, BFHD partnered with Prop co, a professional graphic design and media company, to develop agriculture-focused media content, including eye-catching graphics and educational videos. These assets have been carefully tailored to reflect the people, landscapes, and culture of Benton and Franklin County’s agricultural communities, ensuring that the messaging feels authentic and relatable.

The awareness campaign will launch across multiple channels, including social media platforms, local healthcare providers’ offices, and directly through agricultural organizations that serve thousands of workers. The overall goal is to provide workers and their families with easy-to-understand education and accessible resources that promote flu vaccination and respiratory health.

BFHD’s intended goal is simple yet impactful: to help agricultural workers stay healthy and strong throughout the respiratory season. By reducing barriers to information and vaccination, this campaign highlights BFHD’s commitment to protecting all members of our community—especially those who play a critical role in feeding our region and beyond.

Be on the lookout this respiratory season September through January for these images out in the community. If you or someone you know is in need of an Influenza, Covid-19, RSV or Tdap vaccine. Please reach out to your doctor first or feel free to call the health district at 509-460-4200. 

For more information, visit stayintheloop.org